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Our Principles in Action


From its early beginnings, Mars, Incorporated has been guided by its founding family’s values. The Five Principles of Mars – Quality, Responsibility, Mutuality, Efficiency, and Freedom – give purpose and direction to our business and make us unique as a company.


We recognize that, as one of the world’s largest food companies, our actions have a significant impact upon people we touch and precious natural resources. We have a responsibility to build a business that is sustainable for generations to come.


Our Principles in Action bring our Principles to life … strengthening our company’s performance by making a positive difference towards people and the planet.


By putting Our Principles in Action we are applying values that are constant to a world in constant change.


Mars aims to certify its entire cocoa supply as being produced in a sustainable manner by 2020.

iMPACT addresses the environmental, economic and social needs of cocoa communities in a community-focused, collaborative and holistic way.

Associates from Mars Chocolate in Slough have been helping to carry out improvements in the Family Action Slough community garden

The MAP gives Mars associates the opportunity to show their personal commitment to making a difference to people and the planet.

Mars has partnered with TerraCycle to produce affordable, high-quality consumer goods by repurposing surplus and used packaging from more than 25 Mars brands.

This year Mars Petcare, Melton Mowbray factory has adopted the RSPCA Radcliffe Animal Shelter as the sites partner charity for associate activities.

Health & nutrition

Our commitment to a healthy lifestyle.

Cocoa sustainability